Nearly 97% of people read text messages sent to the on their mobile phones. That’s an incredible opportunity for businesses. And, in particular, I’m excited about mobile text messages because its a perfect fit for restaurants, pizza shops, cafés, deli’s, bars, and any business in the food service industry.
Maybe you’ve seen text message subscriptions before? All your patrons have to do is use their cell phone to text your special code word to a specific five digit number. Something like “burger” to 41242. Its that simple.
Its not uncommon that food establishments have slow times of the day and week. When I used to work in food service, Tuesday lunches were mind-numbingly slow. At the time, we didn’t have the Internet or even the kind of cell phones we have today. The kitchen was stocked and the dinning room was clean. Our wait staff and cooks stood around doing virtually nothing. In some cases we didn’t call in as much staff because we knew what Tuesdays were like. We even got stung every once in a while on that rare day that brought in a whole bunch of customers.
Imagine being able to turn those times from slow to busy in a matter of minutes. Do you have one or more slow days of the week or periods of the day? What if you could attract your customers before they make lunch plans with your special offer of the day. Just send a text message to your subscribed patrons and watch business walk through the door.
I’m sure you can think of a great offer to pull customer in every week. I recommend changing up the offer each week. Keep it fresh. It will have your subscribers actually looking forward to your next great deal. And, they might even tell friends about it too. You could even get two special code words. Use one for surprise discounts and use the other for a reminder of the coming week’s specials.
Like any type of marketing, it does take a little work. But, what could be simpler than putting a tent on every table with your special code word and five digit code. Add the information to your next radio or television advertisement. Or, slip and extra piece of paper in every menu. Before you know it, you’ll have a growing and responsive list, and those slow times will disappear.
What makes mobile text message marketing so powerful is it’s low cost and very high response rate. For as little as $14 per month, you can start growing your list of loyal patrons hungry for a great deal or discount.
Take 30% off your first month with the
PROMO CODE: “SUMMIT”
Give it a try! I’m willing to bet you’ll be surprised by the results.
